Position Job Title: Segment Marketing Manager Technical Specialties, EMEA
BG and BU: Amcor Flexibles Europe, Middle East & Africa
Function: Marketing & Product Management
Sub-Function: Segment Marketing
$ads={1}
Location: Amcor Flexibles GentLine Manager’s Job Title: Sales & Marketing Director
Contract Type: permanent
Responsible for managing all marketing initiatives and product management support for technical packaging and technical applications (Tech Spec) in EMEA. The scope includes the packaging solutions and components such as peel-off membranes and technical applications such as insulation and capacitor foils.
The candidate would be responsible to drive the segment and product strategy and to operationalize it through marketing plans, powerful value propositions tailored to segment & specific customers’ needs and product level technically-rich commercial support to sales. He/She/They will be tasked to identify sustainable leads and nurse existing customer relationships. In addition, the candidate will drive tactical commercial activities supporting sales though the sales funnel
JOB DIMENSIONS & SCOPE
Financial: Annual revenue of approx. €300+M
Process: leadership role with strong influencing and both strategic (long-term) and tactical (short-term) execution
Complexity: Constant Cross-functional coordination and highly diverse portfolio of products & applications
Staff: no direct reports
Scope & Geographical spread: EMEA Tech Spec segment relevant to our evolving portfolio of products
MAJOR CHALLENGES & COMPLEXITIES
Lead and work in cross functional teams across cultures and locations in a highly matrixed internal environment. Being viewed as the subject matter expert across applications and having the ability to influence and drive the agenda without authority is key to succeed, both towards peers and senior stakeholders. Ensure long-term strategic outcomes are achieved through solid strategic process, diligent execution, while managing the short-term needs of the business
PRINCIPAL ACCOUNTABILITIES
- Deliver the where to play and how to win strategy of Medical & Pharma market verticals with a 1-5 year financial goals.
- Define with R&D and Customers the Innovation Roadmap for vertical to secure its long-term business health
- Lead the internal alignment and implementation of those plans in the market
- Prioritize initiatives to meet financial and strategic marketing objectives
- Manage performance of the verticals on behalf of Marketing and the Healthcare BU
- Be the “champion” for the Healthcare verticals – recognized “expert” and “leader”, set vertical direction and goals, manage the entire product life cycle from strategic planning to tactical activities, engaging all relevant stakeholders
- Manage the products and brands in the verticals, ensuring the best product mix to maximize financial performance (profitability and growth), balancing regional and site perspectives
- Work with all stakeholders across Europe to manage/allocate resources and activities to support vertical’s marketing plans
- Lead a team of Sales and R&D and project manage the Pipeline of Opportunities, the delivery of Value Proposition and revenue impact.
- Become the key point of contact for our Customer’s Marketing team
- Define, manage and deliver Innovation Day meetings together with Customer’s Marketing teams.
- Identify areas of further growth and decision making power of the Marketing function of our customers to support Value creation.
- Pro-actively evaluate Medica & Pharma vertical needs, competitive forces, disruptive / emerging technologies and offerings
- Acquire solid understanding of customers’ current and future needs
- Work alongside sales and technical community to monitor latest industry and competitive products and programs
- Understanding competitive landscape, their strategy, activities and impact
- Share market analysis with relevant stakeholders on an ongoing basis (e.g. market size, growth/decline, competitor shares, competitor analysis, customer insight summaries).
- Recommend appropriate action course for Medical & Pharma verticals, align the team and translate decisions into actionable marketing plans
QUALIFICATIONS/REQUIREMENTS
- > 5 years marketing experience in an international matrix environment (B2B preferred)
- Demonstrated success with key marketing processes (e.g. strategic planning, competitive analysis, market research, new product development and launch, pricing strategies etc.)
- Product knowledge and previous experience of the Healthcare packaging industry and/or end market is a clear plus
- Proven track record in aligning and maintaining organizational focus on Customer, new product introductions and product portfolio management
- Fluent English. Additional European languages (e.g. German, French, Spanish) are highly recommended
- Business/Marketing academic background
- Business School Graduate and or Master Degree with specialisation in Marketing, Finance or Supply Chain / Manufacturing
- Demonstrated ability to thrive in a large, complex and evolving organization and to deliver against deadlines while managing multiple priorities in a dynamic and global environment
- Demonstrated hands on financial planning & business case acumen
- Outstanding negotiation skills
- Excellent influencing and presentation skills across wide range of audiences
- Navigates ambiguity; acts independently; creative problem solver
- Strong conceptual and analytical skills
- Strong general understanding of manufacturing / supply chain processes and practices
- Strong project management skills
- Strong customer orientation and comfortable dealing with in adverted situations and characters
- Strong multi-cultural team leadership skills, operating effectively with people at all levels and across all functions of the organization, building and maintaining relationships
- Technology Savvy e.g. demonstrated experience and vision with CRM Systems such as salesforce.com
- Demonstrated experience operating / engaging at senior management level, guiding key business decisions
